- Client
Capital Group
- Services
Art Direction
An immersive, parallax experience, explaining the complex system behind the storied success of Capital Group. The rigorous checks and balances set up create a system that is reliant on the best ideas of many, rather than one good idea from one individual.
This experience was created utilizing parallax scrolling to control animations and bring life to the complex system. The concept was following along the stops of the multi-line system, similar to a detail subway system, all coming together to create one highly functional network for investing.
