- Client
American Funds
- Services
User Experience // Service Design // Art Direction // Content // User Testing // Development Strategy
The American Funds, Investor digital experience redesign. Aimed to increase investor engagement with content, enable a robust segmentation and personalization strategy with a flexible design that would adapt and accommodate new creative while increasing publishing speed. The modular design intended to allow for authoring once while publishing many times.
Mobile First Homepage
Mobile First Homepage
Mobile First Homepage
Mobile First Homepage
Article Page
Article Page
Planning Section
Planning Section
Planning Section
Alternate Design
Alternate Design
