Brew Ha Ha!

• Client

  Uncorked! Games

• Services

  Game Development // User Experience Lead // Service Designer // Brand Development // Product Designer // Illustrator // Photographer

Brew Ha Ha! is a game that brings together beer, friends and a healthy dose of laughter. Combine cards to create hilarious and over the top beer tasting notes and poke a bit of fun at the snobbery behind the craft beer culture.

As the Chief Creative Director, I developed the visual branding, verbal tone, and game development including game play. I ran user experience sessions to develop the most direct and strategic game play as well as run A/B testing with all branding elements including colors, logo, box design and box structure. Oversaw packaging development and partnership with manufacturing facility.